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Thursday, August 13, 2020

The Man U women team was disbanded for 13 years and why did the management allow them to return?

Ufabet In terms of performance Young team challenges Is to keep up with other teams Although Stoney had to start everything from 0, she was absolutely convinced that The arrival of the Manchester United women's team will change the history of women's football forever. Our principles and philosophy We adhere to getting the players ready to compete with Chelsea, Manchester City and Arsenal, we have great determination. To enter the top three in the WSL, she said.

It's not enough, Stony has bigger goals than that ... She wants the Manchester United women's team to represent England. And become a legend, just like the men's team Until the future girl dreams of becoming a soccer player This great goal. It is the morale of the players. They won the FA Women's Championship, second only to WSL in their first season. With statistics throughout the season, winning 18, drawing 1 and losing just one match


And although the start in the top league will be difficult when losing the first 2 matches, but the female devil team I was able to finish the first season on the WSL stage in 4th place successfully, even though the season was cut by COVID-19 poisoning. For investors Football is a business that requires careful analysis of profitability. Back in 2005, when the women's team was dissolved, Malcolm Glaser estimated that investing in the women's football team would No guaranteed returns and not worth it. The annual cost at that time was only around £ 60,000.

Decision at that time Surrounded by social factors and values ​​of the old age. Even if it was a decision that seemed cold and offensive Glazer sees it as reasonable in business terms. But now Not having a female team is cutting down on the club's own business opportunities. Looking back against neighboring Manchester City, the club has long been an influential women's team at the WSL, with Manchester City investing around £ 1million a year on the women's team.


That's because of advocating for gender diversity. It is one of the strategies to increase the fan base of the club. And with its ever-increasing popularity, business people are beginning to see investment opportunities in the big new market for women football. Growing To give yourself a part in shaping the direction of this industry Causing many companies to become sponsors of women's football

According to Nielsen, according to 24 market research around the world, 314 million people were interested in women's football in 2019, highlighting the opportunities for clubs, federations and brands in 2019. Women's football sponsorship

The growth of women's football This comes from the corporate investment in women's football and the club's growing support and investment in the professional women's soccer team. Including the media both on television And newspapers to pay more attention to the sport of women Especially the Daily Telegraph, a British newspaper. Even opened a category specifically for women's sports In March 2019

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